Just a friendly reminder that you’re not doing this work alone – in Ground Crew there are so many chances to collaborate, learn, and create impactful content that tells your story.
📅 Events + Opportunities
Creator Workshop in NYC April 2nd
TED, EDF + Pattie Gonia are hosting the next creator workshop at TED HQ on 4/2. Spots are almost full, so if you know a creator who should be in the room, reply to this email ASAP.
In-House Creator Support
From climate experts to in-house creators, we’re here to help! Our newest creator team member Farmer Nick is always down for a brainstorm sesh, so book 15min with him if you want a hand finding your way into climate.
📰 Climate News & Prompts
1. Say Goodbye to the Endangerment Finding
The Endangerment Finding — which gave the government the authority to combat climate change — was just repealed.
Now that greenhouse gases “aren’t harmful anymore” poke fun at why your life will be so much better 🤦♂️
2. The Winter Olympics weren’t feeling all that winter-y 💦
With more countries needing to rely on artificial snow, future Winter Olympics may be in jeopardy.
Show us what your favorite winter sports might look like without the snow…
3. Glyphosate is now a matter of… National Security?
There’s been a push for more glyphosate, citing national security risks and threats to our food supply.
Glyphosate is e-v-e-r-y-w-h-e-r-e, so it’s time to do a pantry raid to capture which of your foods it’s infiltrated 🔍
🎤 Creator Real Talk
There are few creators that have their finger on the pulse of culture, politics, and the people better than Christina Brown. We spent some time together to unpack her approach to climate. Here’s what she had to say:
Was there a moment when you wanted to start talking about climate and how do you talk about it with your audience?
“Honestly, when I went to New York Climate Week. I'm not a climate creator. I didn't feel like I 100% belonged in the room until I was there. Before I was intimidated by the science but I don't have to be the scientist. I can be the translator making the language of climate less intimidating, because whether we understand it or not, it's affecting us.”
How has your audience reacted to some of the climate related topics?
“They actually continue to educate people, the ones who really have a good grasp on it. And it feels very communal because I'm a messenger of what's going on versus teaching about climate. For some people they don't think about the climate in this way. They're being introduced to new content and then there's a discussion happening in my comments and people are laughing.”
What would be your recommendation to other creators who might feel hesitant to jump into that climate conversation?
“Be honest about your hesitancy. I think the vulnerability breaks the veil of having to be perfect and know everything and that can be very daunting and intimidating as a creator once you have the following. You want to use your platform with intention and sometimes I think that can block creativity in your own learning. If you find yourself in a space invited to talk about climate don't say no. Be curious and fall in love with the aspect of learning something new. That's what life is. And like I think it's a beautiful opportunity to do that and bring your creativity in the room. So, be curious and open to collaborating.”
❤️ Community Content
We scrolled so you don’t have to. Here are a few posts that covertly or overtly spoke to climate this month:
Size queen climate deniers have got to go
Life is so much better now that the greenhouse gases aren’t bad anymore!
A well-balanced meal comes with a healthy serving of glyphosate 😋
That’s it for this month. As always, take what resonates, leave the rest, and make it your own. We love seeing how you turn these ideas into content that feels human, honest, and genuinely fun to watch. Can’t wait to see some of you online and IRL very soon!
With gratitude,
Louis + Marilla