I've wanted to do this since I was in middle school. Back then I found YouTube almost by accident, and I was completely fascinated by people who could just sit in front of a camera and entertain millions. For years I went back and forth between chasing that dream and trying to live what felt like a more "normal" life, but really I was saving up so I could bet on myself. One morning I woke up at 5 a.m., looked at my phone, and said, "I'm going to start making TikToks, and I'm never going to stop." Six years later, here we are.

I don't really think about it as having a strategy. People can tell when you're trying too hard or when you're talking about something you don't genuinely care about. I'd rather just be myself. I can be funny, joke around, and still deliver the message. The biggest thing is being willing to be imperfect. Show people your mistakes. Admit when you're still learning. Nobody relates to perfection, but everybody relates to someone who's figuring it out.

First, actually care. If you don't care, people will feel that. But you also don't have to be an expert. I'm still learning too. Be a student while you teach. Bring your audience along with you instead of pretending you already have all the answers. That's a much more honest way to create, and people respect honesty.

I've become fascinated by how much potential we overlook in everyday food. Something as simple as realizing you can grow more food from scraps or seeds completely changed how I think. Most people don't avoid sustainable habits because they don't care, they just don't know these options exist. That's why I think these videos matter. You don't need to explain the entire climate crisis. Sometimes it's enough to simply show someone that their orange can do something they never expected.

I love taking something completely ordinary and turning it into something entertaining. Every piece of content is like a puzzle. You have all these little pieces, and your job is figuring out how they fit together into a story that makes people feel something. That's the part of content creation that never gets old.

I hope this work keeps growing. One of Ground Crew's biggest strengths is bringing together creators who can reach audiences that traditional climate communication often can't. The message matters, but so does who delivers it and how they deliver it. The knowledge I've gained through this experience is worth far more than any paycheck. I'm incredibly grateful for the opportunity, and I hope more creators get the chance to be part of it.