Just a friendly reminder that you’re not doing this work alone – in Ground Crew there are so many chances to collaborate, learn, and create impactful content that tells your story.
📅 Events + Opportunities
Ask Substack Anything
Substack’s Creator Partnership Lead, Christina, is hosting an invite-only digital AMA on 5/1 at 11am PT/2pm ET. This is part of our ongoing series giving you direct access to help grow your career. Christina will break down Substack’s creator programs, what’s coming in 2026, and answer your burning questions.
Free In-House Creator Support
We’re here to help you find your way into climate. Our newest creator team member Farmer Nick is always down for a 15min brainstorm sesh – get on it!
📰 Climate News & Prompts
1. The US government just paid $1B to stop wind farming
The administration is paying energy companies to stop clean projects and invest in liquified natural gas instead 🤦🏼♂️
💰 Kick off a series on the “Things I Never Asked You To Do With My Tax Dollars”. Show us all the things you’d prefer your taxes were spent on…
2. Flying in the age of climate change has never been rougher
With massive temperature swings now the norm, our atmosphere has become more volatile, leading to increased turbulence on flights.
✈️ You’re on a bouncy plane and trying to calmly explain to your panicking seat mate why this is happening in the first place.
3. The conflict in the Middle East is affecting… plant fertilizer?
The turmoil abroad is causing nitrogen fertilizers to spike in price because they depend on natural gas (which leads to higher food costs too).
🥕 Fertilizer affects everything that ends up on our plate, so show us how you’re finding ways to save money on food or even growing it yourself.
🎤 Creator Real Talk
Growing up in a low income household with a single mom, Macy Eleni started thrifting out of necessity, but it quickly turned into much more. Being a fashion creator wasn’t her goal, but her destiny, and Macy’s audience lives for her fabulous thrifted finds. We sat down to unpack how to use fashion as a stepping stone toward greater awareness. Here’s what she had to say:
Why did you start creating content and why are you still doing it?
“Using secondhand clothing as a vessel for storytelling is my superpower. I was raised by a single mom and the internet was my gateway into fashion. I was shopping at Salvation Army in high school, buying my clothes there because it’s what I could afford. There's a classist view of thrifting and so I started making YouTube videos about thrifting and how to build the coolest most fashionable wardrobe with it.”
How do you see climate showing up in culture right now?
“I'm seeing it, but I'd love to see it more. I’m seeing more creators thrifting or buying second hand, but still, many are tiptoeing to the forefront of the conversation. It has been really cool to see creators getting involved in this climate community (Ground Crew). I'm starting to see it show up a lot more than I was previously, but it’s still a really small bubble that needs to burst.”
When you talk about climate in your content, how do you do it?
“With subtlety. I wanted to share the way that I shop because I felt like there wasn’t a creator out there talking to girls that grew up the way I did and who empowered them through clothing. I got into it climate through finances, shared that story with my audience, and it resonated. In my day-to-day content I'm not saying climate. I'll dive into it a little more like if I want to go on a rant, if I'm feeling inspired, but honestly, it's more so just making behaviors like thrifting look and feel cool.”
How has your audience reacted to your content when you speak about climate-related topics?
“They're interested in this stuff and I honestly haven't gotten much push back on it. But I think that's because I started it in such a way that didn’t make me come off as someone that was smarter than them that did everything perfectly.”
What’s your recommendation for other creators who are hesitant to talk about climate in their content?
“No matter what niche you're in, connect it to what you're already talking about. They don't have to know they're watching a piece of content about climate—they can just think they're watching one of your normal videos, and you can get them to care about this stuff using your niche as a vehicle. It’s like breadcrumbing them, putting the broccoli in the mac and cheese type vibe. ”
❤️ Community Content
We scrolled so you don’t have to. Here are a few posts that covertly or overtly spoke to climate this month:
Microplastic maxxing is the latest craze. You can’t avoid it!
$$$ > Endangered species. What happened to protecting the polar bears?
The realities of marrying a sustainable queen. You’ve gotta commit!
That’s it for this month. As always, take what resonates, leave the rest, and make it your own. We love seeing how you turn these ideas into content that feels human, honest, and genuinely fun to watch. Can’t wait to see some of you online and IRL very soon!
With gratitude,
Louis + Marilla