As we close out 2025, we’re reminded why Ground Crew exists in the first place: to shift culture by making climate feel human, joyful, and wildly creative. These aren’t policy stories, they’re people stories. And you, our community of gamers, chefs, filmmakers, thrifters, and storytellers are the ones pushing that shift forward.
Here’s to expanding what climate looks like, and how others see themselves in it.
📅 Events + Opportunities
📰 Climate News & Prompts
Skip the doomscroll. Here are three stories worth creating around this month:
1. Secondhand is becoming first choice.
At our CAA workshop last month, Bert from The RealReal shared that “1 in 3 apparel items bought in the past year were secondhand.”
👗 Show us your secondhand fits that slay this holiday party season. Bonus points for outfit repeats.
2. Renewables just overtook coal.
💡 Tech creators: break down how renewables work, see our friend @NBTJacklyn for inspo!
🏡 Home creators: explain how electrifying your home can save you money.
3. Going green for good
On set, plant-based Cynthia and Ariana inspired their castmates to follow suit. Jeff Goldblum literally stopped eating meat after filming!
🥗 Capture your favorite vegan swaps or plant-powered meals.
🎤 Creator Real Talk
Meet Hector, AKA RexAndAlexa, the SoCal gamer who’s teamed up with his younger sister to riff, roast, and create pure chaotic joy for their viewers.
We asked Rex about his journey from Call of Duty to Roblox and what it might look like for climate to show up in gaming. Here’s what he shared:
Q: How did you start creating content and what keeps you going?
“I actually started making content when I was a kid. I was 13 making Call of Duty montage edits because FaZe Clan hype was real. During COVID I picked it back up, just uploading for fun on TikTok. What keeps me going now is honestly the joy of it. I really feel like creating content is what I am meant to do. Even when I get burnt out, I remind myself that I genuinely love this and that people are watching and smiling. Seeing comments from people saying the videos made their day, that’s what fuels me.”
Q: What’s one thing about your creative process that would surprise your audience?
“I don’t plan anything. I literally just hit record. If we are playing a game and we don’t finish it, we just stop and go, “Welp, we give up!” My content is more comedy based than completion based, so the magic is really just in being ourselves and being ridiculous in the moment. My younger sister Alexa roasts me endlessly. It is all real sibling energy, and I think that’s why people connect with it. It is authentic.”
Q: Looking at your content now versus when you started, what’s the biggest way you’ve grown or changed as a creator?
“I have definitely learned how to actually entertain. It’s a real skill to keep energy and attention going in real time, especially over long gameplay sessions. I’ve gotten better at pacing, reacting, and keeping a vibe going, and that took practice.”
Q: You’re from Southern California, with heat and wildfire impacts. How did this shape your interest in climate?
“Growing up in Palmdale, I just kept noticing how every summer got hotter and hotter. I hate the heat, and when your console heats up the room too, it is like gaming in a sauna. That made me start to realize this isn’t just a global news headline thing. This is real life, every day.”
Q: How does climate change fit naturally into a gaming perspective?
“Gamers already think in worlds, systems, and consequences, so it fits naturally. There’s a Roblox game called “99 Nights in the Forest” where a million people are playing, and you chop trees but you also replant them. That kind of gameplay quietly teaches responsibility and awareness. Even if kids are not talking about climate, they feel it. They will be the generation that’s most impacted, so if I can sneak those ideas into their awareness, even casually, I’m doing something meaningful.”
❤️ Community Content
What a year it’s been for Ground Crew creators. We welcomed 149 of you into our community, and worked directly with 36 of you to co-create and fund climate content. By showing up and leaning in, every single one of you is helping make climate feel more mainstream, more personal, and more you. We’re blown away by the creativity, humor, vulnerability (and sometimes chaos) you bring to this work. While we couldn’t possibly highlight everything, here are a few pieces that really lit us up:
Shows us that sustainable parties don’t have to be green and crunchy, but can be pink and unapologetically extra!
Reminds us that secondhand is not second-rate, especially when you pull up with a vintage Viking axe from Facebook Marketplace.
Grounds us in the truth that we’re deeply intertwined with the natural world, and offers gentle ways to reconnect when we feel out of step.
💌 Thanks for hanging with us and being part of the people-powered vibe shift. Catch you in 2026 with more stories, inspiration, and ways to stay plugged in.
Wishing you the happiest, coziest holiday season ❄️🌱
Louis + Marilla