This month we’re serving stories to keep your climate content game strong, and you also have a chance to land a free luxury hotel stay. So, let’s get on with it!
📅 Events + Opportunities
💭 Let us know where else Ground Crew should be showing up, and what conversations you want to have.
📰 Climate News & Prompts
Skip the doomscroll. Here are three stories worth creating around this month:
1. Hottest October on record.
Countries and cities around the world just clocked their hottest October ever.
☕️ Should we even be sipping pumpkin spice lattes if it’s still 85° out? Our friend Kareem Rahma 100% agrees.
2. “No hate, but give your money away shorties”
Our climate queen Billie Elish said the quiet part out loud when she called out billionaires (*cough* Mark Zuckerberg) in an acceptance speech.
👀 Now’s a good time to remember that we all have more in common with one another than with billionaires.
3. COP is around the corner.
The next climate conference kicks off this week, and the pressure’s on. The global majority wants more action: 86% of people say protecting forests is vital, and 82% want governments to do more.
🍂 It’s giving fall foliage. Take us to your local forests, parks, or trails and share why they matter (and how folks can take action).
🎤 Creator Real Talk
Meet Ling&Lamb: the couple bringing laughter and love to millions. What began with a spontaneous TikTok about a favorite dish has grown into a global community of millions.
We asked Ling&Lamb what keeps them creating and what advice they’d give to creators looking to weave climate into content. Here’s what they shared:
Q: What keeps you creating content?
“Community, hands down. It’s not always easy, but the love we feel in the comments, the DMs, and especially in person, keeps us inspired. We’ve heard from people who’ve told us our videos helped them through depression, loss, even cancer treatment. Those messages remind us that what we do matters, even on the hard days.”
Q: Your content is so joyful, would you say that’s just who you are?
“Absolutely. What you see online is who we are. From day one, we promised to keep it real because there’s already so much fake out there. Sometimes we’ll even argue on a livestream. It’s never about putting on a show, it’s about being honest. At the core, we’re both joyful people. The world can feel heavy, so we try to keep things light and spread that wherever we can.”
Q: What would you tell other creators thinking about stepping into climate?
“At first, we thought talking about climate had to be serious or super educational, but that didn’t feel natural for us. We realized it could fit right into what we already do, like our food reviews. One of our first examples was visiting a vegan burger spot and casually mentioning that it was sustainable and healthier. Our followers loved it! If we had one message for other creators, it’d be this: don’t overthink it. You don’t have to change who you are to talk about climate, just “sprinkle” it into what already feels real for you. Whether it’s humor, food, or lifestyle - authenticity is what makes people listen. Keep it light, make it fun, and it’ll resonate way more than you think!”
Spotting climate misinformation is a muscle we all need to flex. Practice by finding the lie in Ling & Lamb’s 2 Truths and a Lie for a chance to win $100 (just email us your guess!). 👀
We accidentally started a kitchen fire while filming a mukbang
We lost a brand campaign because our dog photobombed the shoot
We had a 20-minute argument on a livestream over who said “I love you” first
❤️ Community Content
Sometimes the internet just serves ✨ Here are a few posts we spotted this month that nailed the art of sneaking climate into content:
Ground Crew friends Kareem + Pattie chat about how straight men love drag.
That one girl who landed a job in sustainability at… Chevron??
Ashley joined our LA workshop and masterfully spoke about climate denial.
Keep your eyes peeled, climate content is everywhere if you’re looking 👀
💌 That’s it for this month’s Dispatch. Remember: climate is culture, and you’re the ones giving it a vibe shift.